Advertising attack

Hensley, Laura J

Series: Mastering media
Notes
Raintree freestyle Table of contents includes: Advertising all around you -- A brief history of advertising -- How is an advertisement made? -- Advertising strategies -- Advertising techniques and tricks -- Desperate for attention -- Is it an ad? -- Internet advertising -- Do-it-yourself -- Advertising timeline Summary: We are bombarded by ads almost constantly. This book explains the tricky techniques advertisers use to appeal to an audience
Librarian's Miscellania
Physical Description: 56 p, ill. (chiefly col.), ports
Department Responsible: Computing
MARC Import date: ix, 263 p
MARC Record: reference
Donation:
Location edition Bar Code due date
Library 61888
Dewey:659.1
call #:HEN
ISBN:9781410938428
pub:2011