Notes

Contents: Essays -- Scenic playground -- Thermal wonderland -- Unique Maoriland -- Sportsman's paradise -- Planes, trains and automobiles (and ships) -- Celebrations and exhibitions -- Pastoral paradise Essays: Creating a tourism industry : the backdrop for tourism publicity / Margaret McClure -- Shaping New Zealand's identity : the role of tourism publicity / Richard Wolfe -- Against the odds : attracting visitors in the golden age of travel posters / David Pollcak -- Happy marriage : aligning tourism and publicity / Richard Wolfe -- Selling Maoriland : Māori at the centre of tourism publicity / Mark Derby -- Publicising peaks : early promotion of mountain tourism / Lee Davidson -- Apprentice dream makers : teenage commercial artists / Gail Ross -- High art : the fine art of commercial art / Warren Feeney -- Lasting images : photography and tourism publicity / Barry Hancox -- Scintillating cinderellas : New Zealand tourism poster stamps / Gail Ross -- Splendid naturalism : New Zealand's posters in a global movement / Nicholas D. Lowry -- Tracking developments : a tourism publicity timeline / Peter Alsop Summary: Celebrates the remarkable range of tourism posters and other publicity that helped promote New Zealand - both locally and to the world - until the 1960s, before television and colour photography changed the publicity landscape forever. This imagery is some of the finest graphic art ever produced in New Zealand, and as arresting and impressive today as when it was first created. The art of early tourism was highly significant in New Zealand's art history, and in the development of New Zealand's tourism industry and sense of national identity. (Book cover)