Notes

67 pages
illustrations
Contents: Introduction -- Before you begin... -- Section 1. A step back in time -- Section 2. Why do we keep buying stuff? -- Section 3. Why should we not buy stuff? -- Section 4. The tech revolution -- Drawing it all together: extension activities
Summary: This book examines the media as the servant to the king of the modern world, consumerism. In view of the research that indicates young people are particularly influenced by messages promoting a consumer culture, it aims to help students understand how media messages are used to influence our decisions. Beginning with a historical overview, it explores how consumer culture and advertising techniques have developed over time. It then continues with the spotlight on contemporary issues: the influence of advertising on human emotions as a way of encouraging us to accumulate possessions; anti-consumerist arguments and their effectiveness; and the relationship between social media and e-commerce as profit-making enterprises. For each topic, students apply what they have learnt to their own media project. (Publisher)
Teaching media literacy through contemporary issues