Notes

Business for QCE Units 1 and 2 Creation and growth Business for QCE Unit 1 Business creation Business for QCE Unit 2 Business growth
xii, 414 pages
illustrations (some colour)
Includes online access code On title page and cover: Written to the new QCAA Business General Senior Syllabus Contents: 1. Business for QCE essentials -- Unit 1. Business creation. 2. Fundamentals of business -- 3. Leadership and management -- Case study 1: Fundamentals of business -- 4. Ideas and innovation -- 5. The viability of ideas -- Case study 2: Creation of business ideas -- Unit 2. Business growth. 6. Start-up regulation and financing -- 7. Engaging staff -- Case study 3: Establishment of a business -- 8. Role and influences of marketing -- 9. Understanding markets and strategies -- 10. Operational processes and systems -- Case study 4: Entering markets
Summary: Comprehensively covers the new QCAA Business General Senior Syllabus being implemented at Units 1 & 2 in 2019 and explicitly addresses the syllabus and unit objectives using the inquiry approach, with integration of the underpinning factors throughout. By following the progression of the business life cycle from seed to post-maturity stage, students are provided with a strong foundation in the fundamentals of business with extensive explanation of concepts and theories. (Publisher)